In this digital generation, social media marketing is considered one of the most effective methods of attracting new customers and retaining old ones. Considering that more than 80% of people in the U.S. are in social media, it’s more than obvious that this is, in fact, the place for marketers to meet them.
If you’re in the process of creating your social media strategy, keep the following tips in mind:
Start with a plan.
Yes, a plan, and it must begin with a goal. This is the most effective way of starting any type of project. Are you thinking of increasing your leads? A certain volume of sales? Of course, attaining that goal requires that you know whom you’re addressing yourself to (your audience) and whom you’re up against (your competitor). When you have created and shared your content, you now have the opportunity to interact with your audience. Finally, use tools to review your social media campaign’s performance, and learn from any negative results you may find.
Use the right keywords.
A successful social media marketing campaign is has a lot to do with targeting the right keywords. Fortunately, there are tools you can use to help you determine which ones they are. This is be immensely helpful to your overall SEO campaign, whose main goal is to put you in front of people who are likely to be your customers.
Take your profiles seriously.
If you’re like many other people, you may have overlooked the importance of completing your social media profiles, which is a huge mistake. In all the platforms you’re using, each of your accounts should have an original photo and/or cover photo, a well-chosen username, a helpful bio and contact info. This should work for both search engines and for your audience. Obviously, you have to keep your profile inline with your intended demographic for it to work.
Make quality and optimized content.
Original or curated, content is and will always be king in social media optimization, as it is in SEO. Original content is something you made on your own, while curated content is something that is shared everywhere on the web. Whichever you want to use, make sure to take advantage of all platforms you have access to, but make it a point to keep things looking fresh (for instance, you can use photos to make your point in one platform, and text in another).
There is no doubt in the world that social media is one of the best places to market your business, but truth is, the process demands time – loads of it! You don’t want to obsess about a negative comment you read off of your Facebook page, while having an entire business to run.
This is how hiring a social media optimization company makes sense. This will allow you to focus on your business, which is where you are most needed anyway.