If there is one thing that we want you to be aware of regarding pay per call network, that would be the fact that they are companies that take the responsibility of providing platform for pay per call marketing campaigns that are built upon the interaction made between an advertiser and a publisher. Furthermore, it has been said as well that pay per call network are the ones that take the responsibility of facilitating the ability of a publisher to drive phone calls that are relevant and qualified as well from an interested customer towards the appropriate advertiser. We want you to know as well that the pay per call network has at their disposal a system that has the ability of enabling them to receive customer phone calls, qualifying those phone calls and routing them to a suitable advertiser.
The next thing that we want you to be aware of regarding pay per call network has something to do with how they are initiated since they are initiated by an advertiser who is looking forward to receiving phone calls from interested customers. On the side of advertisers, they will get the help of pay per call network since they knew that these companies are the ones who have the ability of facilitating any dealings with relevant publishers. Right after the creation of the campaign, the publishers will then apply for the promotion of the said campaign and do some negotiations with pay per call network to determine the characteristics of a phone call that is qualified and also, the cost of every call generated too.; Talking about characteristics of a qualified phone call, they actually have several criteria like the hours the call was received, the length of the call, whether or not the call received was converted into a sale, where the call came from and other criteria that can be agreed upon.
If there is already an agreement regarding the terms of the campaign, the publisher or publishers (if the marketing campaign is making use of more than one) will receive phone numbers that are unique and trackable which are assigned by the pay per call networks themselves. The next thing that is bound to happen is that the publisher will promote these numbers all over the many different advertising channels and platforms. Talking about advertising channels and platforms, there are actually quite a number of them such as the following: billboards, direct mail, radio, television, print media, websites or any other platform that will allow customers to come into contact with information they want to act upon. All these and more are the things you have to know regarding pay per call network.