These days, your search results will not be text links exclusively. When you conduct a search over the internet today, what you get is a mixture of pictures, texts, videos and even maps. A blogger competing with a video in search results may not seem like fair competition but it is the way the internet is today and you have to adapt and move with it. Today, to succeed you have to ensure that you have great content and this is what is termed as rich results. This article seeks to educate the reader on a number of rich results and how to implement them as strategies.
The first rich result we will look at is video results. Previously, people surfing on the net had to click on a tab named video to see video results for their search and this greatly deterred then from viewing video results. Today, videos are having a lot of views because Google saw an opportunity to capitalize on videos by giving them a special section on the results page.
Rich ads are the second rich result we will look at. For a long time now, ads have been part of Google’s search results. However, google has just begun putting ads at the top of one’s search findings. Competing with an ad is near impossible because they are artificially elevated by Google because they are paid for. The ads contain visuals and all information regarding a company. For those who cannot afford to promote their products on the ads, you have to ensure that you implement strategies that will ensure you do not lose your clients to the ads.
Another rich result is map snippets. A map snippet will give clients a list of locations to get whatever services they are looking for. Information contained in map snippets includes a business’ address, its photos, its working hours and information about what it provides. Google had tried to bring a balance between those with map snippets and those without by not giving links to access the businesses with map snippets right away. This means that though businesses with map snippets get more physical customers like Moose May does, they do not get a lot of online customers.
If you want to succeed by conducting your business over the internet, ensure that you get listed by google. Studies show that customers tend to choose businesses with contact information and thus the reason why you should get listed.