Growing Your Business with Video Marketing
There is tough competition today among businesses. In order to stay connected with your target audience, it is very important that you stay above the competition. Video marketing is popular among businesses today which can help achieve their business goals. Brand awareness, building trust and authority, and giving indecisive consumers a push to make a purchase, are just some of the goals of video marketing. You SEO rankings can improve with optimized videos and this can help you reach more people.
With online shoppers increasing, many prefer to watch videos of products first before they make a purchase. Below are some tips to help you create effective videos to promote your products or service.
Knowing your niche is very important. Before developing content, make sure you do some research. The type of business you are in will determine the tone and style of your video.
It is important to establish your expertise in the subject matter that resonates with your audience in order to make videos that convert. The stories you tell in your videos should be compelling one that shows you concern for the needs of your audience.
The first few second of your video is very important and will determine if the audience will stay or leave. If a Facebook video is watched by a person who stays for at least 3 seconds, then he will go on to watch for at least 30 seconds, and this is shown by research.
The tone for the rest of the video is set by a strong introduction. The personality of your brand and the culture of your company should be highlighted in the video. It would be great to feature an employee who can represent your company well. It has been shown by research that people buy from companies they have a positive emotional connection to.
Make demo or training videos that help your audience understand what your product is about and what problems it can address. If you show the applications of your product and how it can help your customers together with its great features then your customers can best make a decision based on this. A great way to attract new customers and shorten your sales cycle is by making how-to videos.
It is best to make a call to action after showing the video. Only those who are interested with your product will reach this part. Now you can direct them to a link where they can learn more or you can also show them how they can buy the product.
Video creation is easy with apps and software available today. There are also sites where you can find a professional marketing firm to help you make videos. It is through a professional’s website where you can learn more about video production and its benefits. click here to learn more about video marketing.